The World's First Athletic Franchise Store
The Athlete's Foot® is the world's first franchisor of athletic footwear and is recognized
today as the world leader in athletic footwear franchising. Robert and David Lando opened the
first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic
footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot®
began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin in
1972. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning
of The Athlete's Foot® expansion into over 40 countries.
The franchise opportunity of The Athlete's Foot® has been highlighted in Success Magazine and ranked the #1 franchise opportunity in America, Franchise
Times, Entrepreneur Magazine, Franchise Canada Magazine and numerous other publications globally.
The Athlete's Foot® was also named Sports Trend's - "Trendsetter of the Year" in both the athletic
footwear and virtual retail categories.
The Athlete's Foot® is a member of numerous organizations including: International Franchise Association and the International Council of Shopping Centers.